General Instructions :
(i) All questions from 1 to 5 are of 2 marks and should be answered in 10 to 20 words.
(ii) All questions from 6 to 10 are of 3 marks and should be answered in 20 to 30 words.
(iii) All questions from 11 to 15 are of 4 marks and should be answered in 40 to 50 words.
(iv) All questions from 16 to 21 are of 5 marks and should be answered in 60 to 70 words.
(v) All questions from 22 to 25 are of 6 marks and should be answered in 100 words.
(vi) Attempt all parts of a question together
|Q.1.||What is meant by production concept of marketing ?
|Q.2.||Enumerate any two features of directing.
|Q.3.||State any two functions of top-level management.
|Q.4.||An organisation follows the principles of management. What are the positive effects of each of the following principles of management on the organisation ?
(i) Scalar chain
(ii) Equity, and
(iii) Division of work
|Q.5.||How does marketing help a firm to build goodwill in the market ?
|Q.6.||What is meant by ‘economic environment’ of business ?
|Q.7.||Enumerate any three market related factors that should be kept in view while taking decision on the choice of channels of distribution of any product.
|Q.8.||“All managers are leaders, but all leaders are not managers.” Do you agree with this statement ? Give any three reasons in support of your answer.
|Q.9.||How does motivation improve the efficiency of workers in an organisation ? Give any three points.
|Q.10.||State any three objectives of sales promotion.
|Q.11.||You are the representative of workers in a factory and want to impress upon the management the need for introducing time-rate system in place of existing piece-rate system of wage payment. What four reasons would you like to give to the management to justify your viewpoint ? Explain, in brief.
|Q.12.||Define the term ‘Organizing’ and enumerate the steps involved in the process of organizing.
|Q.13.||Describe, in brief, Taylor’s principles of
(i) Science, not the rule of thumb, and
(ii) Harmony, not discord.
|Q.14.||Distinguish between Capital market and Money market on the basis of 4
(ii) Instruments traded
(iii) Investment outlay, and
|Q.15.||“Securities and Exchange Board of India is the watchdog of the securities market.” Do you agree ? Give four reasons in support of your answer.
|Q.16.||Write any five factors of a structural capital of a business enterprise with examples.
|Q.17.||Explain any five negative impacts of liberalization and globalization on business and industry in India.
|Q.18.||“Management is regarded as fully-developed profession.” Do you agree ? Give reasons.
|Q.19.||Defining ‘organisational objectives’ is the first step in the process of planning. Explain, in brief, the other steps of this process.
|Q.20.||Explain any six features of planning, in brief with examples.
|Q.21.||Controlling helps in achieving objectives of the organisation and improving employees’ morale.” Explain this statement, in brief.
|Q.22.||What are the most important factors which must be considered while taking decision be considered before taking decision about the particular type of advertisement of a product.
|Q.23.||Give any six reasons for “Why employees training are necessary in an organisation?
|Q.24.||“Authority can be delegated but accountability cannot.” Explain the given statement.
|Q.25.||What are the six remedies under the consumer 1986 Protection Act available for consumers.||6|